How to design a best Business Logo for Marketing
With a bold logo that accurately conveys what your business is about to customers, you can instantly make your business identifiable, you can cement an image of your business in the minds of ordinary people, and you can include it with virtually any marketing technique imaginable.
Needless to say, a well-designed logo will play a big role in your business’s overall success. And to do that, you need to have a logo that’s well designed, as Flashmarks says “you have to get to know the design qualities that make a timeless logo.”
With that in mind, here are the top mistakes that you will need to avoid when designing a new business logo for marketing:
Mistake #1 – You Design The Logo Yourself
Are you a graphic design artist? If not, then designing the logo is something that you would be wise to hire a professional for. Many bad logos exist because the business owner created it, but they didn’t know what they were doing.
Yes, it’s absolutely fine if you have a basic idea of what you want your business to look like, and you should communicate that to whoever you hire.
Mistake #2 – It’s Too Similar To Other Businesses
And specifically, it’s too similar to your competitors. This is a major mistake that must be avoided at all costs, because otherwise, your logo is simply not going to stand out, and if it doesn’t stand out, then it’s not going to be recognizable or identifiable in any meaningful way.
What you should do is collect the logos of other businesses and companies in your same industry. Analyze them and look for patterns and consistences between them. Your goal should be to create a logo that accurately communicates what your business is about while simultaneously avoiding a similar look to those other logos.
Mistake #3 – You Make It Too Complex
The best logos in the world and throughout history have all shared one thing in common: they’re dead simple. The Nike ‘swoosh.’ The Apple apple. You get the idea.
Don’t think that you have to create an intricate and complicated design for your logo. Doing so would only serve to hinder your logo’s recognizability, and along with that, your company’s success.
It’s also important to keep fonts and colors simple too. Make it a rule to use a maximum of two colors with your logo (for example, Coca-Cola uses red and white), and make sure that your fonts are unique while also being bold and easily readable.
Mistake #4 – You Create A Logo That Only Appeals To You
There’s nothing wrong if your company’s logo appeals to you. In fact, hopefully it does appeal to you. It’s a good thing to like your logo, especially if it’s for a business or company that you are very passionate about.
But there is something wrong if your logo only appeals to you and to no one else. You need to keep the customers in mind and try and create a logo that appeals to them. Again, analyze the logos of other businesses in your industry and look for consistencies. Chances are good they’re doing something right.
Mistake #5 – You Make Your Logo Boring
Last but not least, don’t make your logo boring. Don’t think that just because your logo has to be simple that it also needs to be dull. Is Nike’s or Apple’s or the McDonald’s logos boring? Most would say no, but they’re also not complex.
A boring logo only communicates negative emotions to customers. Fortunately, there are many tips you can use to make your logo as un-boring as possible. You can hire a talented professional who knows what they are doing, like we talked about previously. You can avoid the use of standard fonts such as Arial or Times New Roman. You can also create a symbol or image that’s active, similar to the emotions the Nike ‘swoosh’ conveys.
Designing A New Business Logo
Your business logo’s design is not something that you can afford (quite literally) to take lightly. Your logo can make or break your business depending on its design.
To ensure that you have a logo designed that can help your business when it comes to marketing, you’ll definitely want to avoid each of the mistakes that we have covered here today.